The Prada Holiday 2026 campaign brings Sadie Sink and Maya Hawke into a winter world filled with illustrated animals, designer accessories and traditionally animated scenes. Called Drawing Prada, with the subtitle Animated by Hand, the campaign features five international actors alongside characters created by a team led by veteran animator John Pomeroy. Photographer and director Glen Luchford combines live-action imagery with the drawings, creating a festive visual story where Prada shoes, bags and winter clothing become part of the action. The campaign attracted fresh fashion-industry coverage on October 29, 2026.
Key Takeaways
- The Prada hand-drawn holiday campaign features Sadie Sink, Maya Hawke, Chen Haoyu, Kelvin Harrison Jr. and Luther Ford.
- Animator John Pomeroy leads the illustrated sequences, while Glen Luchford directs and photographs the live-action scenes.
- The Prada holiday campaign cast shares the screen with animated mice, foxes, rabbits and other winter creatures.
- Prada has released campaign photographs, short films and behind-the-scenes material explaining the creative process.
What Is the Prada Holiday 2026 Campaign About?
The Story Behind Drawing Prada Animated by Hand
At the centre of the Prada Holiday 2026 campaign is a collection of short visual stories that combine fashion photography with traditional illustration.
The project, officially called Drawing Prada and subtitled Animated by Hand, places real actors inside imaginary landscapes inspired by winter, classic animation and illustrated fairy tales.
Instead of using decorative backgrounds alone, the campaign gives its animated characters a reason to interact with Prada accessories.
A group of mice becomes interested in a spotted shoe. A snow lynx notices a handbag. Elsewhere, illustrated animals move through snowy landscapes alongside performers wearing the fashion house’s winter designs.
These encounters make the Prada hand-drawn holiday campaign feel closer to a series of miniature films than a conventional collection of product photographs.
The central idea is simple. Every image presents something to notice beyond the celebrity wearing the clothes.
Why Prada Chose a Storybook Winter Setting
According to Prada’s official Holiday 2026 campaign, the work celebrates storytelling, imagination and the craftsmanship involved in creating images by hand.
The winter setting provides a natural connection to seasonal traditions without requiring every scene to feature an obvious holiday decoration.
Snow-covered landscapes, glowing fireplaces and playful creatures create a familiar atmosphere. At the same time, the designer clothing introduces a more contemporary element.
The Drawing Prada Animated by Hand concept also makes the creative process part of the story. Viewers are invited to appreciate the drawings themselves, rather than treating them as invisible special effects.
That balance between familiar storytelling and luxury fashion shapes the rest of the campaign.
Sadie Sink and Maya Hawke Lead Prada’s Celebrity Cast
Sadie Sink’s Scene With the Hand-Drawn Mice
One of the clearest examples of the Sadie Sink Prada campaign is a scene involving three illustrated mice and a spotted Prada loafer.
Sink appears in a warmly lit interior as the tiny characters attempt to carry the shoe away.
The image combines an everyday fashion accessory with the exaggerated behaviour of animated animals. What might have been a straightforward footwear photograph becomes a small moment of visual comedy.
The fireplace lighting also helps the illustrated mice feel connected to the photographed environment.
For readers familiar with Sink through Stranger Things, the scene offers a different presentation of the actress. Rather than relying on a television character or an elaborate dramatic setting, the image gives her a simple reaction to the animals.
This Sadie Sink Prada campaign moment demonstrates how the accessories themselves can create the action.
Maya Hawke’s Winter Scene With an Illustrated Fox
The Maya Hawke Prada campaign takes a quieter approach.
Hawke appears outdoors in a snow-covered setting, wearing layered winter clothing while an illustrated fox shares the landscape.
Unlike the mice in Sink’s scene, the fox does not need to carry away a product to attract attention. Its presence makes the snowy background feel like an imagined world rather than an ordinary location photograph.
Hawke’s clothing remains part of the picture, but the character beside her introduces a second point of interest.
The Maya Hawke Prada campaign also continues the actress’s relationship with the brand’s seasonal advertising. She appeared in Prada’s 2025 holiday campaign, making her one of the creative links between the two projects.
The Other Actors Featured in Drawing Prada
The complete Prada holiday campaign cast includes five performers.
| Actor | Campaign Involvement |
| Sadie Sink | Appears with animated mice interacting with Prada footwear |
| Maya Hawke | Appears in a snowy setting with an illustrated fox |
| Chen Haoyu | Features in the international cast and illustrated winter imagery |
| Kelvin Harrison Jr. | Appears in a sequence involving an animated snowball and backpack |
| Luther Ford | Participates in the illustrated winter stories |
The cast combines actors from different entertainment backgrounds without turning the advertising into a promotion for any particular film or television series.
Kelvin Harrison Jr.’s sequence is another example of the products becoming part of the action. An animated snowball heads toward his nylon backpack, connecting movement, humour and fashion within the same scene.
Prada has confirmed all five performers in its official credits.
How the Prada Holiday 2026 Campaign Was Animated by Hand
John Pomeroy’s Traditional Animation Techniques
The John Pomeroy Prada animation collaboration brings decades of traditional animation experience into a luxury fashion campaign.
Pomeroy’s previous credits include The Land Before Time, Pocahontas and Fantasia 2000. His career gives the project a direct connection to the techniques associated with classic animated films.
Traditional animation creates movement by displaying a sequence of drawings. Each image captures a slightly different position, allowing a character to appear to walk, jump or react when the drawings are shown in order.
For Drawing Prada, artists developed creatures with individual movements and behaviours rather than treating them as static decorations.
The mice need to look as though they are struggling with the weight of a shoe. A fox must respond naturally to its surroundings, while a flying snowball needs to move convincingly through a photographed scene.
As explained in ELLE’s report on the animation process, Pomeroy approached the characters by considering what each one wanted.
That attention to character motivation helps explain the appeal of John Pomeroy’s Prada animation work. Even a brief encounter can suggest a beginning, an action and a reaction.
How Glen Luchford Combined Real Photography With Drawings
The other essential part of the production is Glen Luchford’s Prada campaign photography and direction.
Luchford photographed the performers and directed the live-action material. The illustrated characters were then integrated into scenes designed to make the two visual styles work together.
Lighting and perspective play an important role.
If an actor stands beside a glowing fireplace, the surrounding illustrations need compatible shadows and warm tones. When an animal appears near a bag, its size and position must make sense within the photographed space.
This process is commonly called compositing, which means combining separately created visual elements into one finished image.
The Glen Luchford Prada campaign collaboration works because the photography provides a convincing setting for Pomeroy’s drawings.
The two styles remain visibly different, but they appear to belong to the same scene.
Prada also credits Miuccia Prada and Raf Simons as creative directors, with Ferdinando Verderi overseeing campaign creative direction.
Together, the team connects cinematic photography, traditional animation and luxury styling.
The Fashion Details Hidden Inside Prada’s Illustrated Winter Scenes
How Prada Shoes and Bags Become Part of the Story
One of the most useful ways to examine the Prada Holiday 2026 collection is to look at how its accessories appear within the campaign.
The products are not always placed directly in front of the camera. Instead, the illustrated animals interact with them.
In the Sadie Sink Prada campaign, a spotted loafer becomes something the mice want to move. The shoe’s pattern remains noticeable, even though the scene focuses on the animals.
Another illustrated creature, a snow lynx, takes an interest in a mini Prada Avoir handbag.
A backpack worn by Kelvin Harrison Jr. becomes part of an animated snowball sequence.
These choices give the accessories a narrative role. A viewer may remember the animal’s action and, through it, the product involved.
The Prada 2026 holiday fashion shown in these scenes is therefore connected to the visual storytelling rather than presented as a separate catalogue.
The Winter Clothing and Accessories Worth Noticing
Beyond handbags and shoes, the campaign includes winter clothing that complements its illustrated environments.
The looks feature technical outerwear, colourful stripes, knitwear and more polished seasonal pieces.
Several garments use contrasting textures and colours, adding definition to scenes that otherwise contain large areas of snow or softly illustrated scenery.
The Prada Holiday 2026 collection also reflects the fashion house’s ability to mix practical outerwear with more decorative styling.
The Maya Hawke Prada campaign offers a useful example. Her layered outfit feels appropriate for a winter landscape. At the same time, the fox beside her gives the image its more imaginative quality.
For shoppers, however, an item appearing in a campaign does not automatically establish its price, stock level or availability in every country.
Anyone interested in specific Prada 2026 holiday fashion pieces should verify current product details on the official website.
A Visual Guide to the Campaign’s Most Recognisable Moments
The campaign’s key scenes show several different ways fashion accessories contribute to a visual story.
| Campaign Moment | Fashion Detail | What Makes It Distinctive |
| Animated mice carry a spotted loafer | Prada footwear | A product becomes the subject of a playful action |
| Maya Hawke appears near an illustrated fox | Layered winter clothing and accessories | The animal transforms a winter portrait into a storybook scene |
| A snow lynx notices a mini Avoir bag | Prada handbag | The character directs attention toward the accessory |
| A snowball moves toward Kelvin Harrison Jr.’s backpack | Nylon backpack | The product becomes part of the movement within the scene |
The strongest detail is not simply that the animals look hand-drawn. Each one helps organise the image around a particular action or object.
That approach offers viewers a reason to examine the smaller details of the campaign.
Why Prada’s Hand-Drawn Campaign Is Getting Attention
Human Craftsmanship in an Era of AI Advertising
The Prada hand-drawn holiday campaign has attracted attention partly because its production methods are visible in a creative industry increasingly experimenting with generative artificial intelligence.
AI tools can produce or modify visual content through automated processes. Traditional frame-by-frame animation, by comparison, relies on artists designing sequences of drawings to create motion.
Pomeroy has discussed the value of human involvement in the creative process, describing the purpose of hand-drawn animation in terms of the “value in the human touch”.
His comments are consistent with the campaign’s emphasis on craftsmanship.
Variety’s October 29 report places the project within a wider discussion about AI-generated advertising and the continued relevance of traditional techniques.
That context does not mean Prada has officially rejected AI in every part of its business or announced a company-wide policy against generative technology.
The confirmed point is narrower and more useful. Prada chose to make hand-drawn illustration a defining feature of this holiday campaign.
The John Pomeroy Prada animation project gives viewers an example of how an established technique can still produce distinctive fashion imagery.
What Makes the Campaign More Than Celebrity Advertising
Celebrity recognition is an obvious reason people may notice Prada’s new images. Still, it does not explain the entire creative approach.
The Prada holiday campaign cast helps bring attention to the films. At the same time, the animated characters provide something for viewers to follow.
The mice have a task. The fox adds personality to a winter setting. A flying snowball turns a backpack into part of a moving sequence.
These details give the audience a reason to watch what happens rather than only identifying who appears.
The Prada Holiday 2026 collection is integrated into those moments, allowing accessories and clothing to remain visible without interrupting the story.
Whether the approach leads to higher sales or stronger brand loyalty cannot be established from the campaign itself. Its creative difference, however, is visible in the finished work.
How Prada’s Holiday 2026 Campaign Compares With 2025
From A Winter’s Tale to Drawing Prada
Prada’s 2025 holiday campaign, A Winter’s Tale, also used a cinematic winter setting, but its story followed a different approach.
The earlier campaign featured Maya Hawke, Damson Idris, Louis Partridge, Letitia Wright and Li Xian travelling together through a snowy landscape.
Their journey formed the central narrative, with the atmosphere drawing on ideas of friendship, returning home and shared holiday experiences.
The Maya Hawke Prada campaign connection continues in 2026, while the inclusion of Sadie Sink and other performers introduces a new group.
Luchford also returns as photographer and director, giving Glen Luchford’s Prada campaign work a visible continuity across both seasons.
The main difference is how the two projects create their imaginary worlds.
| Feature | Holiday 2025 | Holiday 2026 |
| Campaign name | A Winter’s Tale | Drawing Prada |
| Visual approach | Cinematic winter journey | Live action combined with hand-drawn illustration |
| Shared performer | Maya Hawke | Maya Hawke |
| Photographer and director | Glen Luchford | Glen Luchford |
| Main story device | A group travelling together | Illustrated creatures interacting with performers and accessories |
The 2026 concept moves the storytelling into individual illustrated encounters, allowing Prada 2026 holiday fashion to become part of the action.
Readers can compare the creative approaches through Prada’s official Holiday 2025 campaign.
Where to Watch the Prada Holiday 2026 Campaign
Official Film, Campaign Images and Behind-the-Scenes Footage
The official Prada holiday campaign video and accompanying photographs are available through the fashion house’s website.
Visitors can explore the Drawing Prada Animated by Hand project, including its illustrated winter imagery and information about the artists behind the work.
The official Prada campaign page is the most reliable starting point because it provides the brand’s own description and production credits.
The main Prada holiday campaign video on YouTube also allows viewers to see how the illustrated animals move around the performers.
For readers interested in the creative process, the behind-the-scenes material shows why each movement and perspective matters.
Those interested in the Prada Holiday 2026 collection can use Prada’s official shopping website to explore current seasonal fashion and accessories.
Product availability, prices and delivery options may differ between markets. The campaign itself does not establish whether every featured item is available for immediate purchase.
What Drawing Prada Means for the Fashion House
The Prada Holiday 2026 campaign builds on the fashion house’s longstanding relationship with cinema while placing traditional animation at the centre of its seasonal advertising.
Miuccia Prada and Raf Simons oversee a project where familiar winter scenes become imaginative settings for clothing and accessories.
The combination of established creative talent and younger performers also connects different generations of visual storytelling.
What distinguishes the campaign is its treatment of ordinary fashion objects.
A shoe becomes something mice want to carry away. A handbag catches an illustrated animal’s attention. Winter clothing helps ground a fictional world in something recognisable.
That approach gives the Prada hand-drawn holiday campaign a consistent creative identity across its photographs and short films.
It also shows why John Pomeroy’s animation and Glen Luchford’s photography need to work together for the final images to feel coherent.
Conclusion
The Prada Holiday 2026 campaign brings together celebrity fashion, hand-drawn characters and winter storytelling in a collection of illustrated scenes.
Sadie Sink, Maya Hawke and their fellow performers give the campaign familiar faces. At the same time, the artists turn Prada accessories into part of the narrative.
Readers can watch the Prada holiday campaign video through the brand’s official channels and follow Spotlight Sphere’s latest fashion coverage for more celebrity campaigns, luxury fashion news and seasonal style updates.
Frequently Asked Questions
Is the Prada Holiday 2026 campaign AI-generated?
The campaign centres on traditionally hand-drawn animation led by John Pomeroy, combined with live-action photography. Prada describes the illustrations as handmade, although that does not establish a blanket statement about every digital tool used in production.
Who Stars in Prada’s Drawing Prada Campaign?
The Prada holiday campaign cast includes Sadie Sink, Maya Hawke, Chen Haoyu, Kelvin Harrison Jr. and Luther Ford. The actors appear in winter settings alongside illustrated animals and accessories.
Who Created the Animation for Prada’s Holiday 2026 Campaign?
John Pomeroy directed the hand-drawn animation. The John Pomeroy Prada animation collaboration was developed alongside Glen Luchford’s photography and direction, with creative leadership from Miuccia Prada and Raf Simons.
Where Can Fans Watch the Prada Holiday 2026 Video?
The official Prada holiday campaign video is available through Prada’s website and YouTube channel. The campaign page also provides photographs, production credits and additional information about the hand-drawn creative process.